Are you going to use Black Friday as a sales event or another step of the sales cycle?

THE SALES CYCLE:

1. GET NEW PEOPLE TO FIND YOU
2. NURTURE THEM
3. SELL AN OFFER

Black Friday can work for any stage of the sales cycle.

• Sale
• Nurture
• Lead Gen

FIGURE OUT WHERE BLACK FRIDAY IS GOING TO GO IN YOUR SALES CYCLE.

You can SELL your products or other people's products (Sales)

You can give a GIFT to your current customers or subscribers (Nurture)

Do a giveaway and to enter have your followers share your free Black Friday gift to get access (Lead Gen)

START SELLING YOUR OFFER NOW DO NOT WAIT FOR BLACK FRIDAY (!!!!!!)

• DO NOT STOP MARKETING YOUR PRODUCT
• When it is closed you keep pitching it and sharing the waitlist
• Every email/piece of content you make should be marketing for your paid offer
• If you can’t name-drop your program sell them on the outcome

  • If I’m going to sell a bundle of best-ever smoothie recipes I’m going to start talking about the benefits of smoothies

    • Why they are the easiest way to get complete nutrients
    • The importance of getting XYZ in your diet
    • How smoothies are the best way to get the outcome they want
    • Smoothies are the “lazy girl” nutrition hack you need
    • Daily videos of my smoothie-making

    ^These type of posts create DESIRE and DEMAND for my product BEFORE I SELL IT

CREATE YOUR STEP-BY-STEP SALES PROCESS

If you’re not making sales you need to troubleshoot all or one of these steps. THIS IS NORMAL. Your sales process is probably NOT going to work right away. You want to collect data and evaluate it so you can see where it is breaking down and fix it.

• EXAMPLE SALES PROCESS

YOUR PROCESS:

STEP ONE:

STEP TWO:

STEP THREE:

STEP FOUR:

STEP FIVE:

STEP SIX:

STEP SEVEN:

STEP EIGHT:

STEP NINE:

STEP TEN: