Ideal client planner

<aside> 👤 IDEAL CLIENT DEMOGRAPHICS

</aside>

Demographics	Ideal client
Age
Gender
Marital status
City
Country
Religion

Demographics	Ideal client
Occupation
Education level
Avg. Income
Ethnicity
Children
Other

<aside> 💡 IDEAL CLIENT PSYCHOGRAPHICS

</aside>

Psychographics	Ideal client
What are their core values?
What hobbies/interests do they have?
Where do they shop?
What social media platforms do they use?
What books do they read?
What series do they watch?
What are their goals & aspirations?
What motivates them?
What websites/blogs would they be reading?

<aside> 💡 IDEAL CLIENT PAIN POINTS

</aside>

Questions to ask your ideal clients - Ask your ideal client targeted questions to help you develop offers that solve a problem in their lives and truly target their pain points by fitting the specific needs of your target audience.

What challenges do they have related to ~ topic ~
What keeps them up at night when it comes to ~ topic ~
If you could change one thing about ~ topic ~ what would it be?
What features are important when it comes to ~ product/service ~ ?
What benefits are important when it comes to ~ product/service ~ ?
What problem do you solve when using ~ product/service ~ ?

<aside> 💡 CREATE YOUR MAIN OFFERS

</aside>

	My offer	What this product/service solves in my ideal clients lives. What pain points does it answer?
1



2



3